The Marketing ROI Problem
In Marketing, it is usually hard to measure the return from investment. This is for two reasons: a) Money is spent for a variety of objectives in marketing e.g. awareness, trial, community building, sales, etc, and b) when sales do happen, it is very hard to attribute them to a specific marketing activity.
In Enterprise Marketing where each sale is diligently pursued by a sales team, it is possible to measure the impact of marketing that was intended for and led to that specific sale.
Management Foresight Solution
Management Foresight has deep experience in the area of marketing ROI and offers an end-to-end solution. This typically involves three key stages:
- Marketing campaigns that generate marketing leads
- Lead pipeline management to identify and qualify prospects
- Tracking of all activities along the way to compute ROI and other key operational metrics