Milgard School of Business, University of Washington, Tacoma, WA

Management Foresight founder Ujjwal Sinha would be speaking at the University of Washington, Milgard School of Business, Tacoma campus on November 8, 2017.

Location details:


Connecting the Dots Between Business Problems and Data Analytics: Case Studies from Retail/Consumer Sectors – Abstract

Dr Ujjwal Sinha, Founder and CEO, Management Foresight

These days, most companies in the corporate world realize the importance of data-analytics/machine-learning/AI, and many have made significant investments in recent years. However, how do companies truly realize the full value of their investments? How can data analytics shape how businesses are run going forward? In this discussion, we will touch upon how you connect the dots between your business problems and data analytics. We will explore this topic with the help of four case studies where analytics was used to produce superior business results: Voice of the Customer, Loyalty Measurement, Marketing Mix Optimization, and Customer Churn. We will also touch upon talent requirements and org considerations for companies to succeed in the world of data analytics.

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