Management Foresight Founder Ujjwal Sinha is scheduled to speak at the Marketing Analytics Innovation Summit in Chicago on May 19th and 20th, 2016.
The talk is entitled “Aligning Analytics With Business Goals: Case Studies from the Retail/Consumer Sectors”
Abstract
Most companies realize the importance of data and analytics and have made significant investments in recent years. However, we find that a number of those investments have not produced the expected ROI as yet. While there could be several reasons for this, we believe aligning analytics with business goals could help – and in some cases requires conscious effort and additional investment. In this discussion, we will touch upon four case studies where analytics was used to produce business results for marketers: Voice of the Customer, Loyalty Measurement, Marketing Mix Optimization, and Customer Churn